Instagram Reels Competitor Analysis
Monthly Insights Report
@your_brand
125.0K followers
Key Findings
| Profile | Engagement | Duration | Cuts/min | Audio Type | Text Elements | Category |
|---|---|---|---|---|---|---|
You You | 6.8% | 45s | 3.2 | Voiceover Only | Yes | Educational |
| Competitor 1 | 5.9% | 60s | 1.8 | Voiceover + Music | Yes | Educational |
| Competitor 2 | 4.1% | 30s | 2.1 | Music Only | No | Entertainment |
| Competitor 3 | 3.2% | 25s | 5.1 | Silent | Yes | Promotional |
Posted on Jan 10, 2024
Caption:
Learn these 5 essential tips for better results! #lifestyle #education
Hook Analysis:
Strong opening hook with question format, maintains attention throughout
4.2K
Likes
180
Comments
6.8%
Engagement Rate
45s
Duration
Your Approach
45s
educational
@competitor_1
60s
educational
@competitor_2
30s
entertainment
@competitor_3
25s
promotional
Duration Impact Analysis
Recommendation: Match your video duration to your content type: 30s for entertainment, 45-60s for educational, and under 45s for promotional content.
Your Approach
Voiceover Only
Text Elements
@competitor_1
Music Only
No Text
@competitor_2
Voiceover + Music
Text Elements
@competitor_3
Silent
Text Elements
Audio Elements Impact Analysis
Recommendation: Use text overlays for accessibility, background music for entertainment content, and clear voiceover for educational content to maximize engagement across different viewing contexts.
Posted on Jan 8, 2024
When you finally nail that perfect shot! 😂 #trending #funny
Hook Analysis
Visual hook with background music, good pacing
Strengths
- Shorter 30-second format with higher engagement rate
- Entertainment-focused content resonates with audience
- Strong visual opening without text overlay
- Effective use of background music
Weaknesses
- Lower comment rate indicates less conversation generation
- Entertainment content may have shorter lifespan
3.8K
Likes
10% lower
145
Comments
19% lower
5.9%
Engagement
13% lower
Key Takeaway
Their entertainment-focused approach with shorter 30-second videos and background music drives 14% higher engagement than your educational content.
Posted on Jan 5, 2024
Struggling with these common issues? Here's how to solve them! #tutorial #howto
Hook Analysis
Direct problem-solution opening, clear value proposition
Strengths
- Problem-solution format drives 21% higher engagement
- Longer 60-second format allows for deeper educational content
- Strong text overlays with key points highlighted
- Higher comment rate indicates strong audience engagement
Weaknesses
- Requires more production time
- Less frequent posting schedule
5.9K
Likes
40% higher
298
Comments
66% higher
4.1%
Engagement
40% lower
Key Takeaway
Their problem-solution educational format with clear text overlays and longer duration creates higher-value content that generates more meaningful engagement.
Posted on Jan 12, 2024
Check out our latest product launch! Limited time offer inside. #newproduct #launch
Hook Analysis
Product-focused opening, features list approach
Strengths
- High production value
- Clear product demonstration
- Strong call-to-action
Weaknesses
- 50% lower engagement rate than your content
- Overly promotional tone reduces sharing
- 90-second duration is too long for promotional content
- Features-focused rather than benefits-focused
3.2K
Likes
24% lower
98
Comments
46% lower
3.2%
Engagement
53% lower
Key Takeaway
Their promotional content performs significantly worse than your educational approach, confirming that value-first content outperforms direct promotion.
Optimize Video Duration
Test both shorter (30s) entertainment formats like Competitor One and longer (60s) educational formats like Competitor Two. Your current 45s duration falls between these two successful approaches.
Action Item:
Improve Hook Strategy
Competitor Two's problem-solution opening generates 21% higher engagement than your question format. Consider adopting this approach for educational content.
Action Item:
Adjust Content Tone
Entertainment content with casual, humorous tone achieves 14% higher engagement than educational content. Consider balancing your serious educational approach with lighter, more entertaining content.
Action Item:
Optimize Content Category Mix
Your educational focus is strong, but diversifying with entertainment content could boost overall engagement. Avoid promotional content which shows 50% lower performance.
Action Item:
Report generated on 6/7/2025 • Social Competitor Analytics
Data sourced from Instagram Graph API • Analysis powered by AI insights